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At Studio West, we are committed to providing upscale, effective television and radio commercials for our clients.
We start by asking lots of questions. The more information we have, the better we can understand your business and can then craft the most ideal production unique to you. Once we have knowledge of your perceptions and the perceptions of those using your services, we develop a concept or theme for a consistent campaign. The ideas are layed out on a storyboard to better understand the commercial flow and make any necessary changes. Once all ideas are discussed and there is agreement on the concept, scripts are written, shooting schedules established and the fun begins.
The key to successful production is understanding what it takes to get and keep viewer attention. We concentrate on the small stuff like making sure there is camera movement by way of a steady-cam, video crane or production dolly. Lighting is a key element to bring out the depth of the shot and filters are used to enhance, soften, modify or just give more of a film look to the footage.
Once shot, we edit on one of two Avid editing systems using appropriate music and professional voice overs. The final commercial is dubbed to DVD for client approval and distribution to the media.
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